
Business Optimisation & Executive Coaching for SMEs
Partnering for Progress, Unlocking Potential, Achieving Excellence
At Sigma Advisory LTD, we help startups and SMEs achieve measurable growth through pragmatic business optimisation and executive coaching. Based in the UK and serving clients globally, we deliver tailored solutions that drive operational efficiency, empower leadership, and unlock your company’s full potential.

At Sigma Advisory, we empower organisations to achieve measurable growth, streamline operations, and build high-performing teams. With proven expertise in business optimisation and executive coaching, we deliver practical solutions tailored to your unique challenges—whether you’re a startup or SME seeking lasting results.
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Why Choose Sigma Advisory LTD?
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Expert-Led Consultancy: Benefit from hands-on support and guidance from seasoned business owner and executive coach with a track record of scaling companies and driving financial growth.
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Holistic Approach: We combine process methodologies such as Lean Six Sigma, strategic business management, and executive coaching for comprehensive, systems-driven transformation.
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Tailored Solutions: No two businesses are alike. Our consultancy is customised to your goals, industry, and operational context.
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Globally Capable: UK-headquartered serving clients internationally with remote and in-person services.
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Proven Outcomes: From organisational restructuring to leadership development, our clients achieve higher productivity, improved team cohesion, and sustainable growth.
Our Services
Business Optimisation Consulting
We identify and resolve operational bottlenecks, streamline processes, and implement systems that maximise productivity and profitability. Our consulting is hands-on, data-driven, and focused on sustainable results.
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Process improvement & automation
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Organisational restructuring
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Technology integration
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Performance measurement

Our executive coaching programmes are designed for business owners, leaders, and teams seeking to elevate performance, improve communication, and achieve strategic goals. We combine accredited coaching methodologies with real-world management experience.
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Leadership development
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Team cohesion & motivation
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Strategic planning & execution
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Work-life balance & productivity

Executive Coaching
How We Work
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Discovery: Understand your unique challenges and objectives
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Assessment: Analyse operations, leadership and workflows
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Strategy: Develop a tailored, actionable improvement plan
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Implementation: Support you step-by-step through change
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Results: Track progress agains clear, focused targets

Our Clients
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Startups and SMEs (up to 150 employees)
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Business owners, executives, and leadership teams seeking operational excellence and growth
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Organisations facing challenges like stalled growth, inefficient processes, or leadership skill gaps

- Sigma Advisory -
Where partnership meets progress, and potential becomes excellence.
About Sigma Advisory LTD
Sigma Advisory LTD is a UK-based consultancy led by Kristian King. We partner with startups and SMEs to deliver business optimisation and executive coaching.
At Sigma Advisory LTD, our mission is simple: Partnering for progress, unlocking potential, achieving excellence. We believe that every business has untapped strengths—and with the right guidance, growth is always possible.
With significant hands-on business management and coaching experience, we bring a holistic, results-focused perspective to every client engagement.